I’ve been blogging for what seems like years but in all honesty it’s been maybe a year and a half or so? Maybe a bit more. I’ve tried blogging in the past but never kept consistent with it like I do now. I think my blog has grown quite a bit in the past year and it just makes me really proud and also grateful that anyone cares about my ramblings.
I started blogging because writing (and reading) have always been outlets for me. I’m alone a lot of the time so this is a really nice way to air out my thoughts and stresses into something creative. I don’t really get too personal on here but just talking about things I like (and don’t like) is enough for me. I’m not opposed to personal story-times though so let me know if that’s something you’re interested in reading about from me! I think I did a mini one not too long ago about a clubbing experience (or lack there of) in Korea, I’ll link it at the bottom.
These are not tips on how to make blogging a career. My tips are geared towards attaining and nurturing your readership and engagement organically, what things to avoid and how to make your little nook on the internet prosper. But yes, with growth comes opportunities and we’ll get into those as well.
This is probably the most important thing you can do and it can also be the hardest. I’m not going to sit here and say that I faithfully upload three times a week because in reality it’s just not always possible. Especially if you work, making that kind of time can be stressful and blogging shouldn’t have to incite those kind of feelings. For me, I work in the daytime and the daytime is when I take my content pictures so I usually work on my posts during the weekend. But I will say that it’s better to upload a well thought out post once a week than three half-assed posts. The point isn’t to pump out as many posts as you can but it is important to at least post once a week and be consistent with it. Especially at the beginning!
A BLOG IS VISUAL
Now I’m not referring to journal and creative writing based blogs but more towards the beauty/lifestyle/fashion niches. The visuals you provide on your blog are as important as what you’re writing down about them. When I scroll through the community what catches my eye first is the cover photo and then the title and if those are great than I click to read the actual post, it’s that simple. A lot of your readers on WordPress will be other bloggers and I think we can sniff out when an image was grabbed from Pinterest or Weheartit or taken straight from google, It’s not a good look. There’s nothing worse that will drive me away from a blog post than seeing images that don’t belong to that blogger. There are times when it’s okay to use an image or two that you didn’t take yourself but if all the visuals on your blog are essentially not yours than what makes it special? One more thing that I’d like to add that is more of a pet peeve of mine is when an MOTD post doesn’t have an image of the finished look, just the products. It feels extremely incomplete to me and I’m less likely to like or contribute input in the comments.
ENGAGE WITH THE COMMUNITY
I’m not just talking about engaging with readers who like and comment on your posts. Go out of your way to engage in the WordPress community and you will reap the benefits. If you stay within your little bubble I promise you will not grow on here. I see that a lot with Instagram (famous? semi-famous?) users who try out blogging but don’t engage with the community. Their Insta may be at 10k but their blog is at 500 followers? It shows. Blogging isn’t like Instagram, if you engage you will in turn gain engagement. If you expect readers to come crawling to you well good luck with that. The WordPress community is extremely supportive so don’t be afraid to reach out!
DON’T PROMOTE IN ANOTHER BLOGGERS POST
This should be a given but I see it a lot unfortunately. I think it’s extremely rude and will leave a bitter taste. That is not the way to network or gain traction. It’s cheap, petty and nobody appreciates it. When this happens on my blog I do one of two things. If it’s purely a promotion comment I will mark it as spam. If they leave a comment on my blog and promote at the end I edit the promotion out of their comment and then approve it. If you want to do a collaboration or shout out then contact the blogger you want to work with.
DON’T FALL PREY TO FAKE SPONSORSHIPS
You are not an ambassador if you have to pay for it. I don’t care if it’s just shipping or if their giving you a “discount”. A company that values you as an ambassador or someone to work with will never ask for money in exchange for a product. When companies do this they are receiving easy money from you and also free advertisement by giving you a false sense of title, It is a pretty innovative marketing scheme. Value your time and worth as a blogger is all I can say about that. It’s not just hurting you, it also hurts the blogging community as a whole. If you want to make a living off of this you have to show companies you’re worth the investment. But if every blogger is falling prey to these scams than companies don’t have the need to actually hire or pay us for our time. Food for thought.
REMEMBER TO TAG CORRECTLY
Tagging I would say is the second most important tip I have for you! Even if you take the most aesthetic photos and have really engaging content if you don’t have any traffic coming your way than it’s not doing you any good. That’s where tagging comes in and tagging correctly. You don’t want to use irrelevant tags that have nothing to do with your post though. WordPress will notice after awhile and make your post not show up on any tags, you’d basically be spamming. I have a solid 16 tags that I personally pick from depending on my post content. Look into the tags that correspond with you and pick the ones that are most active. Like I’ve noted before also engage in those tags!
HYPERLINK PREVIOUS POSTS
I never used to hyperlink old posts! I never thought about it until I saw it last year on a blogging tips post. I’d also like to mention that every “blogging tips” post is so different and I recommend not just looking at my perspective but also others to have a well rounded idea on how to improve. This little trick will drive traffic to your older posts which deserve as much love as your latest one. I always try to hyperlink posts that are relevant in content to the current one.
KEEP OLD POSTS UPDATED
With that being said don’t abandon your old posts, especially if you’re hyperlinking to them. There are some types of posts that you can’t update all that much (e.g Current makeup routine) but make sure at least that the images and links are still working. If it’s a post that’s a little more timeless (e.g Tips for eating out with less anxiety) you can always update the images or even update some of the wording or add on to it if you really need to.
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